As you read this, millions of people and potential clients are “tweeting”. They are tweeting about everything. The overstressed single mother is tweeting about needing a massage, new homeowners are tweeting about searching for a new home and the newlyweds are tweeting about their upcoming wedding. You might be asking yourself, why do I care about strangers tweeting. Well, if your a real estate agent, Im sure you would love to find potential buyers or if you own a spa wouldn’t it be nice to find people in your local area in need or some rest and relaxation?

Enter, Twitter Advanced Search. Lets take a spa owner for example. You can do a search in twitter for “need a massage” and you can add criteria for a radius around your geographical location. The results will be leads, plain and simple. People in your area, looking for a massage and all you have to do is hit reply to contact them. Offer them “The Twitter Special” free 30 minute massage, Im sure you will gain a client for life.

This works for a variety of businesses. Real estate agents can search for “searching for a home” or “buying a house”. Travel agents can key in on people “looking for a vacation”. The possibilities are endless.

You will also have a nice side-effect which is building your reputation on Twitter. All of these messages you send out will also be on your Twitter account, building content and messages for others to see.

Have any success stories using Twitter or any other simple lead building tactics using social media? Send us a comment and let us know.